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Sep 19B2B CFO

This CFO does words as well as numbers

Sep 19B2B CFO

To tweet, or not to tweet, that is the question:
Whether ’tis nobler in the mind to suffer
The slings and arrows of cyber-obscurity,
Or to take arms against a sea of competitors,
And by opposing end them?  To log on, to search,
No more; and via Google to say we end
The heartache and the thousand natural junk mails
That flesh is heir to:  ’tis a consummation
Devoutly to be wished. To log on, to search;
To search, per chance a “hit” – aye, there’s the rub:
For in that SEO of hope what dreams may come,
When we have shuffled off this limited liability company,
Must give us pause – there’s the respect
That makes the value proposition so long.
For who would bear the whips and scorns of clients,
The promised referral, the proud man’s brochure,

The pangs of unreturned phone calls, the Internet’s delay,
The insolence of networking, and the spurns
That patient merit of the unworthy takes,
When he himself might his laptop make
With a Facebook page?  What would consultants bear,
To blog and sweat under a weary life,
But for the dread of something called LinkedIn,
The undiscovered country from whose bourn
No traveller returns, puzzles the will,
And makes us rather bear those ills we have
Than fly to others that we know not of?
Thus the hyperlink doth make cowards of us all.

Ed. note:  don’t get me wrong, I’m no technophobe.  Rather, I’d like to learn more, and do more — lots more.  But as most would agree, it can be overwhelming at first.  And, unique to this process, the secret seems to lie, no, not in our stars, but with the “secret button” syndrome.  “It’s easy, they say,” and indeed “they” are right, just as long as you find, or someone shows you, the secret button.  Witness this blog you are reading.  I posted it myself!  And it was easy!  That is, it was ‘easy” after I took the tutorial on where to find the secret buttons in WordPress and in what sequence to push them.  Just don’t ask me to do it again successfully tomorrow.  More on this in future blogs.

 

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