As a team player, I’m a proponent of sharing information. I’m a believer that there is always a better way to do anything. The golden circle explain below is part of the reason why I do what I do.

Every single person, every single organization on the planet knows what they do, 100 percent. Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. But very, very few people or organizations know why they do what they do. And by ‘why’ I don’t mean ‘to make a profit.’ That’s a result. It’s always a result. By ‘why,’ I mean: What’s your purpose? What’s your cause? What’s your belief? Why does your organization exist? Why do you get out of bed in the morning? And why should anyone care?

goldenCircleWell, as a result, the way we think, the way we act, the way we communicate is from the outside in. It’s obvious. We go from the clearest thing to the fuzziest thing. But the inspired leaders and the inspired organizations — regardless of their size, regardless of their — all think, act and communicate from the inside out.

Simon Sinek

Why we chose to be in business is more important then what we produce in business(this is why I chose B2B CFO). As a B2B CFO my goal is to encourage people to come up with new ideas to find the best solutions. Because there is always a best solution and I am absolutely driven to find it my quest to improve your business and make it exceptional is a partnership that will benefit our capacities equally.


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